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Women are moving from rural areas to cities in the Nordics, leaving men in the majority among rural residents. During the United Nations Commission on the Status of Women annual meeting in New York 2018, this challenge, as well as strategies to overcome gender inequality, was raised by the Nordic Council of Ministers, with the support of the Nordic Information on Gender. NIKK has produced a film that illustrates problems and offers possible solutions based on the Nordic context.

 

Sexist advertising creates unrealistically narrow media images of women and men and the increasing sexualisation of the public space is restricting the range of role models that are available to girls and boys. Nevertheless, Nordic businesses can continue to engage in sexist marketing schemes practically without risking any legal consequences. Therefore, three Nordic organisations have decided to join forces and urge the public to act as a watchdog and report sexist advertising.

 

Online hate speech, consiting of threats, harassment and sexist remarks on the internet, may silence many voices and is another important issue in the public space. Female journalists are particularly vulnerable. This is a threat to the public debate and thus to the entire democratic system. For the first time ever, the Nordic national discrimination ombudsmen are currently working together in a fund project to end the online hate speech problem

 

A key task of the media is to reflect the diversity in society. However, research shows that there are great imbalances among the people who produce and distribute the news we consume. Today’s news media are dominated by men – including in the Nordic countries. the presence of women in the news media seems to actually be decreasing rather than increasing. This knowledge needs to be disseminated so that more newsrooms become aware of the imbalance and of who gets to speak their mind in the news.

 

The Council’s Gender Equality Fund provides funding for gender equality projects involving at least three organisations from at least three Nordic countries. Every year, the cooperation yields new knowledge and disseminates it across national boundaries. We keep finding solutions together and learning from each other. NIKK administers the fund on behalf of the Nordic Council of Ministers. 

 

Logotype Nordic Council of Ministers Logotype Swedish Secretariat for Gender Research Logotype University of Gothenburg